search query: @author McFadyen, S. / total: 3
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Author: | Hoskins, C. McFadyen, S. |
Title: | International marketing strategies for cultural service. |
Journal: | International Marketing Review
1991 : VOL. 8:2, p. 40-52 |
Index terms: | INTERNATIONAL MARKETING MARKETING STRATEGY TELEVISION RECEIVERS INDUSTRY CULTURE |
Language: | eng |
Abstract: |
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