search query: @author Klemm, M. / total: 3
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| Author: | Klemm, M. Sanderson, S. Luffman, G. |
| Title: | Mission statements: selling corporate values to employees. |
| Journal: | Long Range Planning
1991 : JUN, VOL. 24:3, p. 73-78 |
| Index terms: | BUSINESS POLICY EMPLOYEE COMMUNICATION LEADERSHIP |
| Language: | eng |
| Abstract: | The growing use of mission statements, particularly by service companies, has generated some debate as to their purpose and value. The main joint purposes of any mission statement are for external and internal consumption. Four typologies of mission statement which distinguish between "values" and activities statements are identified and discussed. Defining mission statements is seen as a useful exercise which focuses management's mind on defining common objectives. It is also seen as a means of establishing leadership. In practice, the internal audience is more important to those preparing the mission statements than the external ones, though many view its use as valuable in projecting a consistent image of the company. |
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