search query: @author Ouwerkerk, C. / total: 3
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| Author: | Louter, P. J. Ouwerkerk, C. Bakker, B. A. |
| Title: | An inquiry into successful exporting. |
| Journal: | European Journal of Marketing
1991 : VOL. 25:6, p. 7-23 |
| Index terms: | EXPORTING INTERNATIONAL MARKETING NETHERLANDS |
| Language: | eng |
| Abstract: | Relevant literature concerning previous research into export success is discussed. An empirical research of 165 small and medium-sized firms in the Netherlands explores differences in export success between companies; firm characteristics, marketing strategy, and attitude are investigated. Results show that the most important universal success factors are: unique products, good quality, good contacts, focus strategy, commitment towards exporting, market knowldge, and effective use of distribution channels. How to increase the chances of export success is suggested. |
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