search query: @author Erickson, T. J. / total: 3
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| Author: | Erickson, T. J. |
| Title: | Competing with technology in the world arena |
| Journal: | Journal of Business Strategy
1991 : MAR-APR, VOL. 12:2, p. 11-16 |
| Index terms: | TECHNOLOGY COMPETITION R&D MANAGEMENT INTERNATIONAL BUSINESS COMPANIES |
| Language: | eng |
| Abstract: | Companies manage R&D in a number of ways: globally, multinationally, internationally, or transnationally. Global management means that the company competes worldwide, generally with similar bases of competition in all its markets, R&D is focused on processes rather than products. Managing multinationally, a company tailors its products and services to each country's market requirements, R&D is mainly product-related. International management is a system in which a company sells similar products worldwide but performs some customization from country to country. The transnational approach is a way of blending several different approaches to achieve a significant competitive advantage. |
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