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| Author: | Specht, G. Ewald, A. |
| Title: | Organisation des Strategischen Technologie-management |
| Journal: | Unternehmung
1991 : JUN, VOL. 45:3, p. 167-183 |
| Index terms: | STRATEGIC MANAGEMENT TECHNOLOGY STRATEGIC PLANNING |
| Language: | ger |
| Abstract: | The methods of strategic technology management have been developed in the last decades; however, the questions and problems of applicability have not been explored completely. In the article the organization of firm specific strategic technology management is analyzed. The methodology of integrated technology and market planning is outlined based on the activity of the Technical University of Darmstadt. It is shown how to build up the organization of strategic technology management based on this integrated planning system. The application of the method is illustrated by practical examples. |
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