search query: @author Dhalla, N. K. / total: 3
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| Author: | Dhalla, N. K. |
| Title: | Assessing the long-term value of advertising. |
| Journal: | Harvard Business Review
1978 : 1 JAN-FEB VOL.56 p.87-95. |
| Index terms: | ADVERTISING |
| Language: | eng |
| Abstract: |
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