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| Author: | Dwyer, L. Mellor, R. |
| Title: | New product process activities and project outcomes |
| Journal: | R. and D. Management
1991 : JAN, VOL. 21:1, p. 31-42 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT PROJECT EVALUATION PROJECT MANAGEMENT SUCCESS INNOVATION |
| Language: | eng |
| Abstract: | The new product process comprises the set of activities that move the product from idea to launch. The new product process activities of firms in Australia, England and Belgium are investigated. Objectives of the research were to determine - what activities are undertaken in the new product process? How proficiently are these activities performed and what improvements are needed? Whether the sorts of activities undertaken and their proficiency affect project success or failure? Since these activities are largely under the control of management, the deeper is managers' understanding of new product process activities, the greater the scope for improved product innovation management. |
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