search query: @author Leontiades, J. / total: 3
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| Author: | McGuinness, N. Campbell, N. Leontiades, J. |
| Title: | Selling machinery to China: Chinese perceptions of strategies and relationships |
| Journal: | Journal of International Business Studies
1991 : VOL. 22:2, p. 187-207 |
| Index terms: | CHINA EXPORTS MACHINERY INDUSTRY |
| Language: | eng |
| Abstract: | Examination of the effectiveness of various marketing strategies for building product preference among local plants in China. Traditional relationship in China. Research model. Data collection. Variable definitions. Perceived country strategies. Impact of marketing variables on preferences. Customer relationships. Six Tables and a Figure illustrate the study. |
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