search query: @author Prutton, I. / total: 3
reference: 2 / 3
| Author: | Phillips, A. Parfitt, J. Prutton, I. |
| Title: | Developing a rounder tea |
| Journal: | Marketing and Research Today
1991 : FEBR, VOL. 19, p.3-13 |
| Index terms: | PRODUCT DEVELOPMENT BRANDS NEW PRODUCTS |
| Language: | eng |
| Abstract: | This paper which won the Award for the best paper on New Product Development shows how an aesthetic benefit can add to the perceived quality of a product. It is also demonstrated how an ad-hoc panel can be used to provide reliable test market data on how a new brand will perform. |
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