search query: @author Resnik, A. / total: 3
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| Author: | Stern, B. Resnik, A. |
| Title: | Information Content in Television Advertising:A Replication and Extension |
| Journal: | Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.36-46 |
| Index terms: | NEWSPAPER ADVERTISING CONSUMER INFORMATION CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | The issue of information content in advertising has attracted considerable attention among researchers. The studies have confirmed that magazines tend to be considerably more informative than televesion advertisements. Evidence indicates that international advertisements are more informative than those from the U.S. |
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