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| Author: | Freeman, P. |
| Title: | Using computers to extend analysis and reduce data |
| Journal: | Journal of the Market Research Society
1991 : APR, VOL. 33:2, p. 127-136 |
| Index terms: | COMPUTERS DATA BASES DATA ANALYSIS MANAGERS |
| Language: | eng |
| Abstract: | Three basic types of reduction of databases are described: simple reduction /identifying ways of excluding unwanted elements/; graphical reduction /that spans simple and complex reduction but is more than either/; and complex reduction /which makes the dataset more complicated in order to extract basic information/. Three directions of extending analyses - further back in time, across the roughly contemporaneous datasets and downwards into the origins of the dataset - are described. Some practical tips for the research managers facing the data explosion are presented. Changes across the past two decades /speed of the systems, strange attachments, large data gathering organisations and the scanning revolution/ are discussed. |
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