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| Author: | Topalian, A. |
| Title: | Design leadership in business: the role of non-executive directors and corporate design consultants |
| Journal: | Journal of General Management
1990 : VOL. 16:2, Winter, p. 39-62 |
| Index terms: | PRODUCT DESIGN DIRECTORS CONSULTANTS COMPETITIVENESS DESIGN MANAGEMENT |
| Language: | eng |
| Abstract: | To remain significant players in world markets, business enterprises need to become design leaders. Design responsibility has to be acknowledged first, especially the key element of a board's collective responsibility for design. Because of the low level of design enlightenment particularly in English-speaking cultures, most enterprises will require outside assistance to achieve such leadership. It is proposed that non-executive directors and corporate design consultants should be appointed to promote and support design leadership within business enterprises. |
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