search query: @author Ostlund, L. E. / total: 3
reference: 2 / 3
Author: | Ostlund, L. E. Clancy, K. J. Sapra, R. |
Title: | Inertia in copy research. |
Journal: | Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 17-23 |
Index terms: | ADVERTISING RELIABILITY |
Language: | eng |
Abstract: |
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