search query: @author Chaiken, S. / total: 3
reference: 3 / 3
« previous | next »
| Author: | Ratneshwar, S. Chaiken, S. |
| Title: | Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues |
| Journal: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 52-62 |
| Index terms: | CONSUMER RESEARCH NEW PRODUCTS MARKETING |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA