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| Author: | Miniard, P. W. et al. |
| Title: | Picture-based Persuasion Processes and the Moderating Role of Involvement |
| Journal: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 92-107 |
| Index terms: | CONSUMER RESEARCH COMMUNICATION MOTIVATION RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA