search query: @author Tansuhaj, P. / total: 3
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Author: | Tansuhaj, P. |
Title: | A cross-national examination of innovation resistance. |
Journal: | International Marketing Review
1991 : VOL. 8:3, p. 7-20 |
Index terms: | NEW PRODUCTS INNOVATION INTERNATIONAL MARKETING CONSUMER BEHAVIOUR CULTURE COUNTRY COMPARISONS |
Language: | eng |
Abstract: |
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