search query: @author Heyder, H. / total: 3
reference: 2 / 3
| Author: | Heyder, H. |
| Title: | Ohne Umwelt-Orientierung ohne Chance Ein Pladoyer fuer ein hunderprozentiges Umwelt-Engagement ohne Wenn und Aber |
| Journal: | Marketing Journal
1991 : AUG/SEP, VOL. 24:4, p.320-325 |
| Index terms: | MARKETING ENVIRONMENT ENVIRONMENTAL PROTECTION POLLUTION |
| Language: | ger |
| Abstract: | Environment consciousness has become an important part of marketing in recent years. An optimal compromise must be made between communal and individual interests. Without environment orientation there is no chance for marketing, this is also documented by figures. |
SCIMA