search query: @indexterm MARKETING COSTS / total: 30
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| Author: | Winterling, K. |
| Title: | Lean Marketing in der Erprobung. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1993 : VOL. 62:9, p. 84-86 |
| Index terms: | MARKETING MANAGEMENT MARKETING AUDITS MARKETING COSTS COST REDUCTION EFFECTIVENESS |
| Language: | ger |
| Abstract: |
SCIMA