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| Author: | |
| Title: | Marketing executives survey. Part 1: Is the economy poised for a big boom? (Wirtschaftsentwicklung, Absatzprognose) |
| Journal: | Business Marketing
1992 : JUN, VOL. 77:6, p. 18-20,22-24,26-28 |
| Index terms: | |
| Freeterms: | MARKETING, USA |
| Language: | eng |
| Abstract: | In a striking finding, 96 percent of leading corporate marketing executives recently surveyed believe their giant companies will have higher business-to-business sales in the next 12 months. This is the first part of a series of articles on the outcomes of topmarketing and sales executives. |
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