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| Author: | Naben, J. |
| Title: | Marketing executives survey. Part 2: Agents of change (Wirtschaftsentwicklung , Absatzprognose) |
| Journal: | Business Marketing
1992 : JUL, VOL. 77:7, p. 44-45,63 |
| Index terms: | |
| Freeterms: | MARKETING, USA |
| Language: | eng |
| Abstract: | This is the second in a three part series on the activities of the nation's leading business marketeers. This part focuses on the fast growing field of information technology. The author explains how marketing executives at information technology companies can help to restructure corporate America. |
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