search query: @journal_id 1316 / total: 30
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| Author: | |
| Title: | Direct marketing: we want you back (Direktwerbung) |
| Journal: | Business Marketing
1992 : AUG, VOL. 77:8, p. 37-39,42-45 |
| Index terms: | |
| Freeterms: | MARKETING, DIREKTVERTRIEB |
| Language: | eng |
| Abstract: | Three short articles on direct marketing at AT&T, database marketing at Hoechst Celanese and a debate on the merits of inhouse telemarketing versus the service bureau approach. |
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