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| Author: | |
| Title: | Marketing executives survey. Part 3: Just do it (Wirtschaftsentwicklung, Absatzprognose) |
| Journal: | Business Marketing
1992 : AUG, VOL. 77:8, p. 30-31,34-36 |
| Index terms: | |
| Freeterms: | MARKETING, USA |
| Language: | eng |
| Abstract: | Age, gender, academic background and experience are important, but adaptability is what really counts along the marketing career path. This final installment of a three part series on the activities of leading business marketers explores the backgrounds of the decision makers who help shape corporate America. Added is an interview with C. Zatz, marketing manager for Siemens Components on the personal touch to the technical sell, and an interview with G. Wortman, marketing manager at Fujitsu Network Transmission Systems about business-to-business marketing. |
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