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| Author: | Pesmen, S. |
| Title: | Feet on the street (Sales promotion) |
| Journal: | Business Marketing
1992 : MAY, VOL. 77:5, p. 20-21 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Smart marketers are putting new emphasis in these sluggish economic times on novel sales approaches. No company can afford to sit back and wait for customers to fall in over the transom. The author observed a trend toward enlisting the services of everyone in the organization, from top executives to the lowest paid hourly employees, as on-the- street sales representives. She shows two industry giants testing those waters. |
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