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| Author: | |
| Title: | Sales force automation (EDV-Einsatz) |
| Journal: | Business Marketing
1992 : SEP, VOL. 77:9, p. 90-98 |
| Index terms: | |
| Freeterms: | VERKAUFSABTEILUNG, PROBLEMORIENTIERTE SOFTWARE, INFORMATIONSSYSTEM |
| Language: | eng |
| Abstract: | Before the advent of such new technologies as laptop computers, sales automation software or electronic mail, integrating information between sales forces and marketing departments, was no easy task. This special report on sales force automation examines how sales reps are using new technology to get closer than ever to their customers and then sharing that critical information with other departments. |
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