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| Author: | |
| Title: | Special Report: New options in marketing to business. A user's guide (EDV-Einsatz; Sales Promotion) |
| Journal: | Business Marketing
1992 : MAY, VOL. 77:5, p. 23-27, 30, 32-33, 36-39 |
| Index terms: | |
| Freeterms: | MARKETING |
| Language: | eng |
| Abstract: | The new options in business marketing in this special report are all up and working in the marketplace. Consider some of the companies using them: Minolta, GE Medical, DuPont, Hawlett-Packard, Hoechst Celanese, Dell Computer and Tyson Foods. Due to the swift information exchange provided by high speed electronic transmission, McLuhan's Global Village seems to be here at last. |
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