search query: @journal_id 1316 / total: 30
reference: 5 / 30
| Author: | Vieira, J. |
| Title: | How to bridge the gap between the long term thinking marketing department and the short term thinking sales force |
| Journal: | Business Marketing
1992 : JAN, VOL. 77:1, p. 63-64 |
| Index terms: | |
| Freeterms: | MARKETING, ABSATZMANAGEMENT, VERKAUFSABTEILUNG |
| Language: | eng |
| Abstract: | There are a number of fundamental forces which, if not watched closely, will inevitably lead to conflicts. If problems already exist, however, there are some specific actions that can be taken to begin to correct them. |
SCIMA