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| Author: | Ferguson, T. E. |
| Title: | Marketing secrets or customers' diverse needs require diverse channels: Kodak increases customer contact and support with a three-tiered distribution system |
| Journal: | Business Marketing
1992 : MAR, VOL. 77:3, p. 64-66 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | This article will provide an insider's look at a company's successful marketing strategy such as pricing, distribution, positioning, marketing communications or customer service. Eastman Kodak's Business Imaging Systems Division, for example, has created three avenues for marketing microfilm, supplies and imaging systems and software. |
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