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| Author: | |
| Title: | Trade shows work: they mean big business |
| Journal: | Business Marketing
1991 : NOV, VOL. 76:11, p. A0-A28 |
| Index terms: | |
| Freeterms: | MARKETING, VERKAUFSFÖRDERUNG |
| Language: | eng |
| Abstract: | Trade show marketing is the best of the best. At a trade show the customer comes to you. To effectively reach this customer, you will need specific skills. How do you handle pre-show advertising? How do you plan a show strategy? How can you draw qualified visitors to your booth? How does a show fit into your overall marketing plan? When should you consider an international show? These questions are answered in this special trade show planning guide. |
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