search query: @journal_id 1316 / total: 30
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| Author: | Bertrand, K. |
| Title: | The global spyglass: better late than never. USA marketers seek an edge with competitive intelligence |
| Journal: | Business Marketing
1990 : SEP, VOL. 15D1 - 75:9, p. 52-53, 56 |
| Index terms: | |
| Freeterms: | KONKURRENZFORSCHUNG |
| Language: | eng |
| Abstract: | In the USA competitive intelligence is still in its adolescence, and clearly in an infancy stage in looking at overseas competition. Fax machines, computer networks, a broader acceptance of written and spoken English and a proliferation of data bases are streamlining global intelligence gathering. |
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