search query: @indexterm MARKETING COSTS / total: 30
reference: 7 / 30
Author: | Binder, C. U. |
Title: | Wie Marken noch wachsen: Brand Alliances. |
Journal: | Absatzwirtschaft
1996 : APR, p. 54, 56, 58, 60, 62-63 |
Index terms: | BRANDS GROWTH ALLIANCES MARKETING COSTS ADVERTISING EXPENDITURE JOINT BUSINESS VENTURES |
Language: | ger |
Abstract: |
SCIMA