search query: @author Cavusgil, S. T. / total: 30
reference: 10 / 30
| Author: | Zou, S. Cavusgil, S. T. |
| Title: | Global strategy: A review and an integrated conceptual framework |
| Journal: | European Journal of Marketing
1996 : VOL. 30:1, p. 52-69 |
| Index terms: | INDUSTRIES COMPETITIVE ADVANTAGE STRATEGY |
| Language: | eng |
| Abstract: | A review of the literature reveals that global strategy is characterized by diverse perspectives and lack of a unified theory. Identifies gaps in the literature as the contributors to its current state: lack of integration of the diverse perspectives and domination by the industrial organization (IO) theoretical view. Attempts to integrate the diverse perspectives of global strategy into a six-dimension global strategy construct, and to integrate the IO-based theory with the resource-based theory of strategy and competitive advantage. |
SCIMA