search query: @author Kaplan, R. S. / total: 30
reference: 1 / 30
« previous | next »
| Author: | Kaplan, R. S. Norton, D. P. |
| Title: | Why does business need a balanced scorecard? |
| Journal: | Journal of Cost Management
1997 : MAY/JUN, VOL. 11:3, p. 5-10 |
| Index terms: | MEASUREMENT FUTURE FINANCIAL PLANNING |
| Language: | eng |
| Abstract: | The article examines the need for a Balanced Scorecard to help companies convert strategy into tangible objectives and measures. The authors explain how strategies are incorporated into various parts of the Balance Scorecard through a chain of cause and effect relationships. The Balance Scorecard should have an appropriate mix of outcome measures (lagging indicators) and performance drivers (leading indicators) to describe where a company has been and to point the way for future growth. Ultimately, all measures should be tied to financial objectives but not be guided solely by them. |
« previous | next »
SCIMA