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| Author: | Larsen, T. Rosenbloom, B. Smith, B. |
| Title: | Satisfaction with channel communication strategies in high vs. low context cultures |
| Journal: | Journal of Business-to-Business Marketing
2002 : VOL. 9:1, p. 1-26 |
| Index terms: | Communication Mass communication Corporate culture Marketing channels |
| Language: | eng |
| Abstract: | The study examines channel communications between U.S. exporters and their channel partners from countries in high and low context cultures. This study examines channel communications between U.S. exporters and their channel partners from countries in high and low context cultures. It is found that culture is related to certian dimensions of channel communication, while for others no relationship was found. |
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