search query: @indexterm MARKETING COSTS / total: 30
reference: 26 / 30
Author: | Rayburn, L. G. |
Title: | Accounting principles and marketing models related to deferred marketing costs. |
Journal: | European Journal of Marketing
1986 : VOL. 20:1, p. 75-82 |
Index terms: | ACCOUNTING PRINCIPLES MARKETING MODELS MARKETING COSTS |
Language: | eng |
Abstract: |
SCIMA