search query: @author Calori, R. / total: 30
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| Author: | Calori, R. Bernasconi, M. |
| Title: | Comment rendre operationnels les groupes strategiques = Making strategic groups more operational. |
| Journal: | Revue Francaise de Gestion
1986 : JUN-AUG, 58, p. 90-99 |
| Index terms: | CORPORATE STRATEGY CLOTHING INDUSTRY HEATING AND VENTILATING INDUSTRY SOLAR ENERGY COMPETITION |
| Language: | fre |
| Abstract: | To what extent can the concept of strategic groups be used as an analytical tool in practice? The question is applied to two sectors of very different structural characteristics: the solar heating and textile industries. The study implies that the strategic group concept introduced by M.S. Hunt in 1972 in the U.S.A. would be a useful means in strategic development if groups would be made more operational. To reach this objective,however,it is necessary to make clear what management expects from groups and they should be given the necessary powers to develop their activities. |
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