search query: @author Calori, R. / total: 30
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| Author: | Calori, R. Ardisson, J. M. |
| Title: | Les strategies de differenciation dans les impasses concurrentielles. |
| Journal: | Revue Francaise de Gestion
1988 : MAR-MAY, 68, p. 48-58 |
| Index terms: | PRODUCT DIFFERENTIATION COMPETITION QUALITY MARKETING STRATEGY MARKET SEGMENTATION |
| Language: | fre |
| Abstract: | Companies unable to compete in a given field generally adopt one of two solutions, either they withdraw totally or partially from the field or they move. However, these solutions often cause serious human problems. By studying two industrial sectors, it is shown that other solutions do exist. Several differentiation strategies are proposed for companies, enabling them to create new competitive advantages for their products, particularly in terms of total quality. The motivations and behavior of buyers are heterogenous and market segmentation allows to identify the resources for attaining competitive edge by market segments. |
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