search query: @author Hinterhuber, H. H. / total: 30
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| Author: | Hinterhuber, H. H. Höfner, K. Winter, L. G. |
| Title: | Corporate Identity: Pflege zahlt sich aus! |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:12, p. 39-42 |
| Index terms: | CORPORATE IMAGE CORPORATE CULTURE STRATEGIC PLANNING INDUSTRIES SURVEYS |
| Language: | ger |
| Abstract: | The management of corporate identity (CI) is based on the combined use of three instruments: corporate design, corporate communications and corporate attitude. Only 38% of all industrial firms use CI according to their strategies. The results of an empirical survey of 300 German, Swiss, and Austrian firms show how industrial companies benefit from the strategic use of CI and to what extent they increase their capital value. A number of CI activities and measures are described and analyzed. |
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