search query: @author Finn, C. / total: 30
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| Author: | Finn, C. |
| Title: | MTV Europe sews up three-year deal with Levi's |
| Journal: | Broadcast
1988 : AUG, 19, p.4 |
| Index terms: | |
| Freeterms: | Difficulties, Success, Possibilities |
| Language: | eng |
| Abstract: | MTV Europe has operated for a year and now it must overcome financial problems in order to survive. Recently it succeeded in reaching an agreement with Levi's valid for three years. Levi Strauss has the right to advertise regularly on one of the station's weekly programmes. This deal may significantly increase the MTV's revenue. |
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