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| Author: | Finn, C. |
| Title: | Taking up the Gauntlet |
| Journal: | Broadcast
1988 : MARCH 25, p.7 |
| Index terms: | |
| Freeterms: | Adventure sport series, Sponsorship, Marketing |
| Language: | eng |
| Abstract: | Creative Action, a production company got the commission from Thames TV for 'Run the Gauntlet', an adventure sport series involving male teams. CA wants to fund its budget from guarantees, co-production deals and pre-sales. Dutch TV has already bought the series and it wants to produce its own version next year. CA has also a live-event division working for entertainment market. |
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