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| Author: | Finn, C. |
| Title: | Carat aims to strike gold |
| Journal: | Broadcast
1989 : MAY 19, p.22-23 |
| Index terms: | |
| Freeterms: | Investment, Barter, Hostility |
| Language: | eng |
| Abstract: | Carat Entertainment, the wing of the biggest French media buyer Carat Espace took a 50% share in British independent production company, Crossbow and Cinema Verity. It represents the beginning of a 3 to 5 year investment plan in independent production, barter, distribution, and co-production.It is negotiating with other countries including France, Spain, Germany and the U.K. Carat will have to fight against European hostility to barter. It must prove that ad-supported programming does not necessarily mean low-quality. |
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