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| Author: | Eisenhart, T. |
| Title: | Savy mailers tap foreign markets |
| Journal: | Business Marketing
1988 : VOL. 73:9, p. 55-57,60,62,64-65 |
| Index terms: | |
| Freeterms: | DIREKTVERTRIEB |
| Language: | eng |
| Abstract: | Depending on the type of business, international direct mail can generate sales leads, lure buyers to trade shows, or sell by mail order. Newcomers to a market can use mail to gauge interest in their products or services before making an expensive commitment to sales reps and distributors. But mail isn't a tool for every business marketer, as this article points out. |
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