search query: @journal_id 1316 / total: 30
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| Author: | Sutherland, D. |
| Title: | Still video: anything there for marketers? (Marketing Informationssystem) |
| Journal: | Business Marketing
1988 : VOL. 73:10, p. 64,66,68,70 |
| Index terms: | |
| Freeterms: | WERBEMITTEL, MARKETING |
| Language: | eng |
| Abstract: | Canon introduced its still video photography system two years ago. The new imaging system may have a promising future in two separate functions of business communications: creating an image, and displaying it. Still video performs neither with the highest quality attainable, nor at the lowest equipment cost. But it introduces expediencies for 'image management' that might easily counteract its limitations. |
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