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| Author: | Myers, L. |
| Title: | Know thy client |
| Journal: | Business Marketing
1988 : VOL. 73:10, p. 53-54,56,58 |
| Index terms: | |
| Freeterms: | MARKETING, DIENSTLEISTUNGSBETRIEB |
| Language: | eng |
| Abstract: | Like all businesses, CPAs and lawyers must understand client needs intimately to develop effective marketing programs. Most important, they must make a strong commitment to market their services and ensure that the rest of the firm shares that commitment. And finally, like goods marketers, the professional must rely on market planning for an effective program. |
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