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| Author: | Elsberry, R. B. |
| Title: | Your new product press conference. It doesn't have to be a dud (Pressenotiz) |
| Journal: | Business Marketing
1988 : VOL. 73:10, p. 96-98,101 |
| Index terms: | |
| Freeterms: | ÖFFENTLICHKEITSARBEIT |
| Language: | eng |
| Abstract: | Next to the press release, the most overworked technique in the public relations arsenal is the press conference for a new product. The trick is to make sure busy editors choose your event, not your competitor's. |
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