search query: @author Hitt, M. A. / total: 30
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| Author: | Ireland, R. D. Hitt, M. A. Skivington, J. |
| Title: | Managing R and D in diversified companies |
| Journal: | Research Management
1990 : JUL-AUG, VOL. 33:4, p. 37-42 |
| Index terms: | R&D MANAGEMENT COMPANIES DIVERSIFICATION INVESTMENTS RESOURCE ALLOCATION EFFECTIVENESS |
| Language: | eng |
| Abstract: | It is critical that managers invest appropriately in R and D (research and development) and that they manage these investments effectively. Two contingencies are evaluated that appear from the evidence to be linked with effective R and D investment and management: a firm's environment and its strategy. The stability of a firm's external environment and its level of diversification affect the level, type and management of its R and D investments. It is concluded that R and D effectiveness is increased through differential allocation of resources, appropriate emphasis on product and process R and D, and the management of linkages among business units. |
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