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| Author: | Hess, R.L. Rubin, R.S. West Jr., L.A. |
| Title: | Geographic information systems as a marketing information system technology |
| Journal: | Decision Support Systems
2004 : NOV, VOL. 38:2, p. 197-212 |
| Index terms: | Decision support systems Marketing information |
| Language: | eng |
| Abstract: | This article examines the use of geographic information systems (GIS) as a decision support system generator for constructing marketing information systems. The authors study the technical capabilities of GIS and show how these capabilities comply with accepted elements of marketing information systems. |
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