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| Author: | Partovi, F. Y. |
| Title: | A quality function development approach to strategic capital budgeting. |
| Journal: | Engineering Economist
1999 : VOL. 44:3, p. 239-260 |
| Index terms: | Capital budgeting Manufacturing industry Consumer satisfaction Qualitative research |
| Language: | eng |
| Abstract: | This paper presents a new analytic method of capital budgeting that takes into account both customer "wants" and competitor's status. The model incorporates market segments, customer "wants", design specifications, various manufacturing processes, and capital budgeting projects as rows and columns of interconnected quality function deployment. |
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