search query: @journal_id 1454 / total: 303
reference: 16 / 303
| Author: | Borgerson, J.L. |
| Title: | Corporate communication, ethics, and operational identity: a case study of Benetton |
| Journal: | Business Ethics
2009 : JUL, VOL 18:3 p. 209-223 |
| Index terms: | organizational culture ethics employees RETAILING brands managers |
| Language: | eng |
| Abstract: | This paper investigates conceptual and strategic relationships between corporate identity, organizational identity and ethics, utilizing the Benetton Corporation as an illustrative case study. This multi-method case study analyzes Benetton's operations and reveals disconnection and inconsistency of them, as well as a failure to communicate ethical values and socially responsible attributes throughout organizational identity. |
SCIMA