search query: @journal_id 26 / total: 303
reference: 102 / 303
| Author: | Fraser, J.M. Fynn, R.P. |
| Title: | A New Method to Teach Multi-Attribute Utility Assessment |
| Journal: | Engineering Economist
1990 : FALL, VOL. 36:1, p. 11-20 |
| Index terms: | MULTIATTRIBUTE MODELS UTILITY ASSESSMENT UTILITY THEORY |
| Language: | eng |
| Abstract: | A new and improved method is presented for teaching the derivation of the proper form of a multi-attribute utility function under various assumptions of utility independence. It has three advantages over the usual mathematical method for teaching: First , students learn multi-attribute utility assessment as an extension of the single-attribute case. Second, students who learn by using visual representations, may learn the multi-attribute concepts better. Third, the new method clarifies the assessment needed to determine the weights for each term in the multi-attribute utility function. The developed method displays assumptions using the tree form of lotteries that are used to display concepts in decision analysis. |
SCIMA