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| Author: | Topfer, A. |
| Title: | New products - cutting the time to market |
| Journal: | Long Range Planning
1995 : APR, VOL. 28:2, p. 61-78 |
| Index terms: | MARKETING MARKETS TIME TECHNOLOGY |
| Language: | eng |
| Abstract: | Time is becoming a key success factor for an increasing number of companies which manufacture technologically sophisticated products. These companies have to think carefully about the following seven major areas of growing importance: successful marketing of technology products, high marketing quality, time as an essential factor for marketing technology products, global strategic competition in the field of technology products, typical deficiencies and factors for success. |
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